Google Maps SEO for Lawyers

Google Maps SEO Tips To Improve Your Local Listings

When it comes to search engine optimization for a local business or law firm, Google Maps plays a very important part in the final equation. In fact, it is important to look beyond your website when it comes to optimizing your local business for the search engines. A strong local presence involves the optimization of Google Maps, review sites, and local directories too. If you concentrate only on optimizing your website for the search engines, you are missing out on a lot of opportunities. In fact, Google Maps play an important part in any local SEO campaign. This article provides Google Maps SEO tips to improve your local listings.
The latest algorithm updates of Google gave more prominence to local maps when searching for a local business using Google. This is why you need to take advantage of Google Maps when optimizing your local business for Google. In fact, when you search for a local business on Google, you may find so many Google Map listings these days. This is why you need to take advantage of this process right now. Make sure that your business is listed up there and the information there is correct. You can do this for Google Maps by going to Google My Business. Google My Business is the easiest way for a local business owner to create a listing or own an existing listing. In fact, the whole process is free, and you need to ensure that your information is accurate.

Just about every single search phrase involving “lawyer” or “law firm” or the like includes Google Maps at the top of the search results, so this is REQUIRED for any lawyer looking to rank their website better in Google’s search results with.  If you don’t choose us to do your Law Firm SEO, we recommend another SEO Expert for Lawyers: the Dallas SEO Geek.  His team is excellent at ranking websites in Google Maps.

Google Maps SEO is one of the most effective ways of creating an online presence for your local business these days. If you have been advertising on Yellow Pages, you need to stop it right now and concentrate on Google Maps. In fact, Google Maps SEO is much effective than Yellow Pages to promote your local business. People who search for a local business do not use Yellow Pages anymore. In fact, the majority of them go to Google for such searches. Even if you don’t have a website, you can benefit from Google Maps optimization. A website is a definite advantage when it comes to promoting a local business. But of you don’t have one, you need not worry about it too much. Instead, set up a Google My Business Page for your local business and optimize your Google Maps listing to get your business to the top of Google for local searches.

Did you know that more than 90% of consumers search the internet first before going out to visit a local business in their area? If your business is not on the first page of Google in your area, you are leaving a large amount of money on the table. In fact, you are losing a good share of your consumers to your competition in the area. This is why you need to take advantage of Google Maps SEO to optimize your local business for the search engines. This will help improve your online presence as well as the sales and profits in the long run.

There are many SEO services that offer a comprehensive Google Maps Optimization service. Picking the right service is important to improve the rankings of your local business. Do your homework when picking a reliable and experienced SEO service for this purpose. It saves you a lot of time and money in the long run.

In conclusion, Google Maps SEO is crucial to rank your local business on top of Google. There are many things that you need to consider when doing it. The aforementioned article provides an overview of Google Maps SEO tips.

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The Value of Law Firm SEO

The Value of Law Firm SEO

All law firms have websites, unfortunately, many of them are so poorly written that they do not get noticed. Search Engine Optimization (SEO) refers to the keywords used in a website that gets a business or service noticed. Knowing keywords and using them correctly ensures you will have the top spots in search engine result pages.

Working with an SEO Team

Search engine algorithms constantly change, so having someone who will research keywords, and keeps up on the changes is priceless. Algorithm is the data that is stored from numbers associated with words searched, and describes how many times a word is used. Web companies know the process to find out what the constantly changing keywords are and are worth hiring to do the job. They successfully put the words together so that you can get noticed.

On-Page SEO

It is important for the person writing the website to know exactly what your law firm is all about. Finding a web company that is willing to sit down with a member of the law firm and find out what they are doing and what kinds of things they are involved in is one of the most important things they can do.

When searching for a good digital marketing agency to do SEO for your law firm, make sure they do not work for your competition. It would be a conflict of interest and would not lead to positive results. If they have law firms that practice areas that your company does not, that is fine.

Measure Results

It is important for the law firm to work closely with the web company in having access to view the progress and the monthly reports. The web company should openly offer you access to view these things.

Try to find a company that has a multi-level package. It benefits a law firm to find a web builder that combines content, optimization and authority building. Authority building improves your site’s search performance and opens additional traffic to visit your website.  Here is a video explaining how to build authority.

Contribute Content

Blogging about your law firm is another great tool for SEO optimization. Some companies use tactics that have had them banned from google, make sure you do not hire a company like that. You want to have success, not have your web page banned. That would be bad for business.

It would be great for your firm to be on page one of a search engine. Hiring the web company that knows how to do that is important. Having your name known through advertising grows your business, and makes it successful. By having someone work with you who knows the web and knows the way to grab people’s attention and keep it is what will make you successful. The best way to increase business is by advertising, and today the best way to advertise is on the web!

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The Value of Longtail Keywords

The Value of Longtail Keywords

Most law firms have a basic understanding of what keywords are in regards to search engine marketing.  Law firm marketing is extremely competitive and the difference between regular keywords and long tail keywords can be huge.  If you only focus on the shorter keywords, you will not only miss out on some very targeted traffic but you could end up overspending by thousands.

What Are Long-Tail Keywords?

Standard keywords tend to be very general and vague, here is an example trying to rank for the term “lawyer” is nigh on impossible, but “best personal injury attorney in San Diego” is a lot cheaper, more targeted and much more achievable.

Long tail keywords tend to be more buyer specific and it goes without saying that they are well…longer.  They are more inline with your natural speech and are often direct questions.

What is the Difference?

There are many differences between regular and longtail keywords, but from a marketing standpoint long tail keywords are far better for conversion.  Those searches are for someone who is looking for legal services right now, as opposed to someone looking for general information.

Traffic is another factor in which they differ, and the cost to acquire it.  Ranking for regular keywords can bring more traffic to your site but the conversion rate (the number of people that take action) will be extremely low.  However the traffic generated from ranking longtail keywords is much lower however the conversion rate is much higher.  If you run a PPC campaign at the same time, the cost per click for a term like “lawyer” will never pay for itself.

Is Long-Tail Optimization More Important?

The short answer is yes…and no.  A good digital agency will optimize for both.  Longtails definitely convert better and are generally easier to rank for.  Ranking for many long keywords will also help you rank for the shorter ones.  You will ultimately want to be ranking for both, but the best way to do that is through posting relevant content created around the keywords you want to rank for.  Visitors want their questions answered and they want to find that information as quickly as possible,  while rankings is a big part of your marketing strategy don’t overlook user experience.

The reason your digital marketing agency is focusing on longtail keywords is because they are a better indicator of buying intent.  The help generate high quality leads that will become your client.  Not only that, if you are already generating plenty of traffic but not getting new clients it could very well be you’re focusing on the wrong keywords.

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